The EssaysMedium · @JonasEss · 10 dispatches
TheEssays.
These were written from inside the industry, not above it — market analysis with a ledger open, not a press kit.
Selected WritingFour Illustrated Editions
TheCovers.
Four landmark dispatches, four custom covers — market analysis written from inside the industry.
Inspect brief +Jan 2024
Rising costs, rising tensions — when wholesale price hikes test practice loyalty.
Complete Archive10 essays · 2023–2024
- Allergan’s Indifference: Why You Should Rethink Your Loyalty.Loyalty without reciprocity is just a softer word for capture.Manufacturers · OperatorsRead ↗
- An Existential Crisis in Aesthetics: How Allē’s Overhaul Challenges the Industry.When the program changes, the unit economics of a patient change with it.Manufacturers · OperatorsRead ↗
- Allergan’s Hidden Agenda: The Critical Risks of Allē Every Aesthetic Provider Should Know.Read the fine print before the program reads your margin.ManufacturersRead ↗
- Revolutionizing Aesthetics: Unveiling Nucleus at the Vegas Cosmetic Surgery Conference.A public unveiling — and a thesis about the ecosystem practices were missing.Platforms · OperatorsRead ↗
- The Aesthetics Bubble: Facing Financial Ruin in Style.Promise, large promise — and the quiet arithmetic underneath.Operators · CultureRead ↗
- The Botox Price Hike Bombshell: Rising Costs, Rising Tensions.Price is a message. Practices heard it clearly.Manufacturers · OperatorsRead ↗
- From Scrubs to Snobs: The Instagrammification of Medical Aesthetics.When the feed becomes the clinic, medicine becomes costume.CultureRead ↗
- Winning the Instagram Dance: Understanding and Leveraging Algorithms for Business Gain.Algorithm literacy for operators who refuse to outsource their attention.Culture · OperatorsRead ↗
- Healthcare Confidential: The Hidden Truth Behind Every Successful Healthcare Business.The operating secrets that never make the keynote.OperatorsRead ↗
- Why the Physician Associate Title Is More of a Fiasco Than a Feat.A transformation that’s nothing short of a Kafkaesque nightmare for clinical clarity.Operators · CultureRead ↗